The Margot Corner
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Campaigns
Nivea ‘Young Clean Deeper’ (2009)

In 2009, Nivea launched an integrated marketing push with Network Ten’s Neighbours program, in the biggest campaign planned for Young Clean Deeper product. The sponsorship was spread across a number of television and online formats, having Margot as their spokesperson. Supporting the TV element of the deal are Nivea product sample give-aways for Neighbours viewers, a nationwide in-store promotion featuring Margot at major pharmacies and department stores and an online competition.

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Specsavers (2010)

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In 2010, Margot was made face of the eyewear Australian brand Specsavers. On the official description, released by Specsavers regarding the campaign and their contest to become Spectacle wearer of the year, Margot said “Fashion is all about looking and feeling good, so picking the right glasses is just as important as choosing the perfect shoes or handbag – they’re a key feature of your face! I don’t need prescription glasses, so for me they’re a great fashion accessory and the perfect way to spice up my outfit and transform my look. I’m definitely not alone in realising the fashion potential of specs, so I encourage everyone else who make frames work for them to enter.”

Prints & Posters • Photoshoot

British Airways (2015)

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In 2015, Margot was part of the promotional campaign to launch the new British Airways Boeing 787-9 in the Liwa desert in Abu Dhabi, United Arab Emirates, along with Orlando Bloom and Jessie J. She also attended an event for the British Airway, the 787-9 Route Launch in November 6, 2015.

Photoshoot • British Airways 787-9 Route Launch

Calvin Klein (2016)

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In 2016, Margot made her first debut for Calvin Klein’s as the face of the brand’s newest fragrance Deep Euphoria Fragrance, the more modern sister scent to Euphoria and Endless Euphoria. Photographed by Craig McDean in New York, Robbie is seen lounging on a velvet sofa in a Calvin Klein Collection slip dress as a muscular man awaits nearby. Trey Laird of Laird + Partners directed the ads in partnership with Calvin Klein’s in-house team. “We see Ms. Robbie, who is a risk taker, really exploring the multiple aspects of her personality through fantasy during the deep euphoria Calvin Klein advertising campaign,” said Melisa Goldie, Calvin Klein’s chief marketing officer, in a statement. In addition to the image released Thursday, Robbie will also star in yet-to-be-released television spots directed by Francis Lawrence, the director of “The Hunger Games” and “I Am Legend.” In the scenes, Robbie “remembers a series of flashbacks from the night before that blur the lines between fantasy and reality, ultimately revealing her deepest desires.” Sounds like some deep drama.

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Following up Deep Euphoria Fragarnce, it was announced that Margot would be one of the many stars to join Calvin Klein’s Fall 2016 campaign titled #MyCalvins Global Campaign. The campaign features the entire sprawling array of Calvin Klein labels, from the ready-to-wear collection to denim to underwear, captured in motion and in stills by photographer Tyrone Lebon.

Watch • Prints • Screencaptures